SCHWAIGERN - SEO Dashboard - How to rank your website - DIY - With Ian Hillman.
Search engine optimization is not as hard as many people try to make it. As long as you can focus on the essential things and are not utilizing blackhat or bad techniques to get higher a page rank, you will get good results. Here are a few factors that you shouldn't ignore if you're working on your website's SEO.
Avoid Duplicate Content: There are so many places on the web where you can find content, that you may think there's no need to create it for yourself. The search engines, however, can easily spot duplicate content, and this will exclude your site from being considered high quality. You need several elements to get your site to rank well, and content that's unique is one of them. It's not enough for content to be timely and relevant, it also has to be original. You'll find that you can improve your site's ranking more effectively by focusing on this factor than on anything else. There are many sites online where you can legally use other people's content as long as you don't change it- this, however, doesn't make it wise from the SEO standpoint. You should strive to make your site as search engine friendly as possible, and this means publishing unique content.
Diversify Your External Link Sources: While there's nothing wrong in getting lots of backlinks from one website, it makes more sense to diversify the sources of your external links to ensure that you're getting better attention from the search engines. Having backlinks from a number of different IP addresses will grant your site much better credibility than having only a few different IP addresses sending links your way. Your primary goal when building backlinks is to have them coming in from as many different sites as possible. This is the best way, by far, to maximize the potential of every single backlink you build. Building targeted backlinks to your website is not something that you can do overnight, which means diversifying your backlink sources is something that you can achieve gradually, which shouldn't be that difficult.
Don't overlook the importance of social media links and building backlinks from those sites. There is a lot of credibility in the eyes of the search engines that can be gained by getting recommendations and clicks on the "like" button in certain social media circles. This is a growing favorite method among marketers to build new backlinks because the more people who "like" them the more links are built and the more people are introduced to the site who may add even more backlinks.
Be very careful however that you don't spam these properties because that will only provide temporary results. If you want to aim for long term results then ensure that you're ethically leveraging these sites to get more exposure and target backlinks. So if you're serious about improving your site's ranking, you'll need to apply these methods on a regular basis. Getting a high ranking for a highly searched for keyword is not something you can do overnight, but if you keep up your SEO efforts, you'll be rewarded in the future.
Mastering Search Engine Optimization Will Make Your Business A Success If you are currently a website owner, you already know that your online success hinges on higher search engine rankings. In this article are a few strategies that you can utilize to improve your rankings in the search engines. To start, make sure you fully understand the concept of search engine optimization. Keywords and phrases are what rank the sites and decide which sites are ranked higher or lower. However, due to the size of the online world, computer algorithms and equations determine ranking and relevance. If you wish to make your site better, you need to practice SEO techniques, using these equations to your advantage to improve your site's ranking. Search engines' rankings of sites are determined by many factors. One such influence is the keywords that are contained in your website title and content. Another factor is the amount of web traffic that frequents the site based on inward and outward links. High rankings take time to get. Do all that you can to make your site interesting to search engines. Ensure that your headings and titles contain keywords. This will help. Keep in mind, however, that you will not see results immediately. You cannot pay for a high search engine ranking, even though there are sponsored spots available. While you can purchase a sponsored ad, they are very costly, and customers are aware of the fact that you paid for it. Strike a reciprocal link agreement with other webmasters to gain off-site links. Both parties will benefit from hosting links to each others' sites on their own sites. This way, the two parties will both benefit. Quite often, people stumble across your website by happenstance. These site visits do not generally result in a sale. This is precisely why it is very important to target only the people that are looking to fill a need with what you have to offer. If you use the most relevant keywords, and advertise on related websites, you will be increasing your chances of connecting with members of your target market. Every business should have its own website. Especially if your business depends upon the Internet to obtain customers and transact business, a successful website is a must. Read on for useful suggestions on making the most of your website's sales potential. more..