MERKENDORF - SEO Dashboard - How to rank your website - DIY - With Ian Hillman.
Search engine optimization requires so much more today than simple keyword stuffing. If your goal is top spot on the search engine results you're going to have to do things differently - not only to get there but also to stay there. Keep these great factors in mind as you map a winning SEO strategy of your own.
Make sure that you're not wasting the opportunity to optimize further by using keywords in the links leaving your site. It's not enough to try to use your keywords in the links you are building back to your site but also the ones that are linking to other sites. You need to send out a positive signal to the search engines by showing them that you're indeed linking to the right websites by adding your main keyword as the anchor text in all outgoing links. Don't use the keywords you're working so hard to rank with as the keywords in the anchor text; make a list of variations on your keywords and rotate those keywords as anchor text for outbound links. All links are important to your efforts to gain a higher SEO ranking this method makes the links you're sending elsewhere give you a better return on investment. As you find new and better ways to help the search engines notice and identify your site you will be rewarded with even higher search engine results. Meta Descriptions are Still Relevant: No matter how often the search engines update their formulas for ranking sites, you should still pay attention to basic elements like meta descriptions. Besides this, providing the right type of meta description is an effective way to grab the attention of the person searching and show what the page is about. For this reason, you can attract more visitors by using these properly. If you want to get as much traffic as possible, make sure your meta description is brief and to the point; otherwise it will only confuse people and keep them away. The idea here is to make your site seem very accessible, so keep the wording simple and understandable.
Keyword in the Page URL: Did you know that Google also pays attention to the keywords that appear in the permalinks of your website or blog? If you're wanting your sites to get a little love from the search engines then you need to make sure that long-tail keywords are included in the permalink for each page of content on your site. It's just one more opportunity you have to show the search engines what your site is all about - in addition to your H1 tag and title of course. While it's fairly common knowledge to include the target keyword in your domain name there still aren't many people who know how important it is to use long-tail keywords in permalinks. You must be patient and commit to getting rankings with the search engines. This is why you should focus on always improving your strategy from time to time.
Tips For Better Search Engine Optimization If you have a website, then you should already know that having a high ranking on the search engines is the key to successful internet marketing. Here are some tips to improve your search engine ranking. The most important thing is to have a basic understanding of search engine optimization. Computers using algorithms to determine the ranking of your website, rather than human beings. Search engine optimization techniques attempt to improve your website ranking by identifying how these algorithms work. There are many things that are factors in the algorithms that search engines use to assess your site. The equations that search engines use to analyze your website content take into account various aspects of your site, including the number of visitors. The content of the links that direct traffic to your site is another variable a search engine algorithm uses to rank your site. Try to be patient when developing this program. Always continue looking for ways to make your site work better with search engine bots. Make sure to put plenty of keywords in your main text in addition to subheadings and titles. Perhaps you have noticed "featured results" when you type in a word on popular search engines. It may cost some money, but you can have your site featured easily. Buying these featured slots is the only way to directly pay for better search rankings. You can also have other websites link to you, and you can link to other websites. One strategy for increasing the number of links is to negotiate exchanging links with other website owners. You want to bring in targeted clients to have the best results. You will often get the random visitor who found your site by happenstance, but that visitor will probably not buy what you're selling. Your goal is to reach your intended target audience, the people who have an interest in the product that you provide. It is necessary to advertise on the right kinds of sites. Every company should have a website. It is important to have a website that functions correctly. By using the tips in this article, you can improve your website to attract more visitors. more..