AHLEN - SEO Dashboard - How to rank your website - DIY - With Ian Hillman.
As long as you prepare the proper foundation you can get your site ranked for any targeted keyword. Performing the proper groundwork will make all the difference in your odds for success or failure when it comes to SEO. If you call yourself a blogger or own a website you need to know about these three factors.
Avoid Duplicate Content: There are so many places on the web where you can find content, that you may think there's no need to create it for yourself. However, things are a little different when it comes to SEO because any duplicate content on your site will trigger the duplicate filters in the search engines, which will propel your site downwards. You need several elements to get your site to rank well, and content that's unique is one of them. Just the way the quality and the relevancy of content is important, even the uniqueness of it plays a major role. SEO is really based on a few simple principles, and the uniqueness of your content is one of the main ones you should be familiar with. Even if you're copying someone's content with their permission and are giving them credit, it will hurt the ranking of your page because of the lack of uniqueness. Your chances of success are much higher when you focus on relevance and originality with all your content. Put Anchor Text in External Links: When it comes to effective search engine optimization you should know that external link building happens to be the most important factor to focus on. If you have an adequate amount of incoming links to your site that are quality based, then you will be able to get a better bid than your competition and rank highly with the search engines. However, only getting direct backlinks is not what you should concentrate on. Rather, you should focus on getting backlinks with your keyword in the anchor text. This is a necessity because your keyword in the anchor text will alert the search engines to what your page should rank for. For example, if your main keyword phrase is dog training, then be certain that all of the links that are coming into your site have this same keyword in the anchor text. Also, keep in mind that you should use similar versions of this same keyword so that it does not give negative messages to the search engines.
Make sure you're making the most out of every opportunity you get to cash in on social media properties and the backlinks they can provide your site with. Search engines tend to pay more attention to you when they see that you're creating content that is people like and share using social media. But, it's the truly social nature of social media that really gets things going for your site because the more people who like or recommend your site the more people your site will be exposed to.
However, you should try and avoid spamming any of these social media properties because that would only give you a temporary boost to your rankings. If you want to aim for long term results then ensure that you're ethically leveraging these sites to get more exposure and target backlinks.
The factors that we discussed here aren't that difficult to take into consideration, as long as you're able to take consistent action to rank and maintain your website. Once you get the ranking you're looking for you're going to have to work steadily and consistently to make sure your ranking stays on top.
How To Master Search Engine Optimization For Success Those of you who are already using a website will realize the importance of search engine rankings. It is the means by which you get more customers and clients via your website and thus become successful online. This article will show you ways that you too can achieve those higher rankings and therefore success. Take the time to find out what search engine optimization is and how it works. There are formulas that affect search engine optimization and how your webpages are ranked. SEO can be used to ensure that you are visible to all customers on the Internet. Maximizing your exposure using SEO will cause a rise in website traffic that should be quickly noticeable. To rank your site, search engines consider several factors based on an algorithm. These algorithms look for keywords within the website content and headers, and they also factor in site traffic. Also factored into the search engine algorithm is the content of the links that lead to your site, which you have less control over. Higher rankings with the different search engines will require creativity and patience on your part. It's important to design your website to impress these bots. One thing to do is build relevant keywords into your website's text. This will help raise your search engine rankings. If your keywords aren't getting you the ranking results you want, be sure to use them in any titles on your site. Sponsored or featured ads that typically appear above the listings on a SERP can be purchased. However, large corporations are generally the only type of business that can afford them. Most sites can't buy good search engine placement directly. Keywords are only one way to optimize your site. Links to and from your site are also great optimizing strategies. Swapping links is one way to do this. It is absolutely essential to target specific markets to visit your website. This type of consumer is specifically interested in your product. As a result, he or she will be far more likely to actually make a purchase than someone who has just happened to chance upon your site. You need to find the right keywords to attract these people. You will want to put these ads in places they will be visiting. All types of businesses need a website. Make sure your website works perfectly if your business is based on internet sales. Use this article to make sure that your website is designed to attract as many visitors as possible. more..